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BELK INTERN PROJECT
HOLIDAY GIFT GUIDE
The Belk Holiday Gift Guide was a seasonal campaign spanning both print and digital experiences. As a Photo Studio Intern, I developed the publication's creative direction, visual language, and editorial layouts while balancing brand consistency across a wide range of products and categories.
The final phase focused on translating the 26-page print publication into a responsive digital experience, preserving the pacing, storytelling, and visual hierarchy of the original guide while adapting it for web.
FOCUS
Editorial Design
Creative Direction
Print & Digital Layout
Brand Storytelling
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