RHEA
AI Companion for Wealth Transfer UX
FCAT SPONSORED PROJECT
RHEA
Rhea is an AI-assisted financial planning experience designed to reduce cognitive overload during advisor-client interactions. The study focuses on helping users navigate high-stakes financial decisions through guided support, shared visibility, and clearer information flow during periods of wealth transfer.
Rhea creates a shared meeting space that keeps clients and advisors aligned while supporting each user’s individual needs, context, and decision-making process.
FOCUS
UX/UI Design
UX Research
Interaction Design
Information Architecture
Prototyping
CREDIT
AISHA RAJA
KIMAYA CHOUGULE
KAI HELMS
THE CHALLENGE
Financial planning and wealth transfer can feel overwhelming, especially for younger clients navigating unfamiliar systems and high-stakes decisions. Many users feel overloaded by information, uncertain about next steps, and unsupported outside of scheduled meetings. Over time, this turns users into passive participants in a process they should feel empowered to lead.
THE INSIGHTS
Clients didn’t want AI to replace human advisors, and many were hesitant to fully trust it with deeply personal financial decisions. Instead, they responded more positively to support that offered clarity, continuity, and privacy without judgment. By guiding users before, during, and after advisor meetings, Rhea helps reduce cognitive overload and encourages more confident participation during critical financial moments.
DESIGN DIRECTION
Based on user research & the emotional journey of financial decision-making, the experience is grounded in three core design principles.
Reduce Decision Paralysis
Financial decisions often feel overwhelming and high-stakes, especially for younger users. The experience reduces cognitive load by surfacing the right information at the right moment and breaking complex decisions into clear, manageable steps.
Lower Communication Fear & Barriers
Users often hesitate to ask questions or clearly express what matters to them in financial conversations. The system supports dialogue by translating jargon, prompting reflection, and helping users articulate priorities more confidently.
Support Without Replacing Human Trust
Rather than replacing the advisor, the system enhances the human relationship. It provides subtle, context-aware guidance that supports both client and advisor while preserving trust, agency, and
shared understanding.
These principles guide how Rhea supports users before, during, and after advisor meetings.
FINAL SCREENS
The complete interaction flow, including transitions and extended states, is demonstrated in the scenario video above.
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The shared meeting space keeps both users aligned while allowing clients and advisors to maintain individualized views and guidance throughout the conversation.
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As conversations unfold, Rhea provides clients with real-time guidance and reassurance while helping advisors capture important discussion points naturally within the flow of the meeting.
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As options emerge during the conversation, Rhea visualizes potential paths to make complex decisions easier to understand without disrupting the flow of discussion.
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As recommendations are discussed, Rhea helps ensure Abigail remains an active participant by confirming that proposed decisions align with her priorities before moving forward.